Trish has led the Consumer Insights and Competitive Intelligence team at JPMorgan Chase since February 2007. Since joining Chase, Trish has reshaped the consumer insights function to focus the team on being “Consultants” with the goal of influencing the decision-making process with consumer learning and insights. She has developed disciplined processes around a number of areas including advertising testing, new product development and brand health measurement. She also spearheaded the first holistic segmentation study for Chase across the payments market. Trish brings a CPG discipline to the art of understanding the financial consumer.