Known as a storyteller, a visionary, a trusted counselor and a brand innovator, Scott oversees the full spectrum of content and experience execution capabilities for UM. He leads a global team of content specialists who work with local markets to develop stories and experiences that help brands unlock competitive advantage through media.
Scott’s innovative work for L’Oreal, Johnson & Johnson, BMW and others has produced brand stories that represent the highest standards of creativity and effectiveness, while his groundbreaking 2004 book “Madison & Vine” chronicled the deepening relationship between Hollywood and agencies.
Widely recognized as an industry leader, Scott chaired the Cannes Brand Content Jury in just its second year in existence. He also won a Cannes Lion in the Branded Content category in 2012 for his work on “Always Open,” an original web series created for Denny’s, starring such talents as Jason Bateman, Will Arnett and Sarah Silverman. In addition, Scott was named to the Folio 40 in 2008 and inducted into the American Advertising Federation’s Advertising Hall of Achievement in 2009.
Prior to joining UM, Scott founded Ensemble, a content development company, where he served as CEO & President from 2009-2013. Previously, he served as publisher of Entertainment Weekly as well as longtime editor & publisher of Advertising Age, where he served as editor for more than a decade.
With a penchant for riding motorcycles and scuba diving, Scott was named one of the “21 Most Intriguing People in Media” by the Media Industry Newsletter.
Scott Donaton Job Title Global Chief Content Officer & Head of UM Studios Company UNIVERSAL MCCANN