Jane Clarke

Jane is the Managing Director of the Coalition for Innovative Media Measurement (CIMM). She is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM was founded in 2009 by leading television content providers, media agencies and advertisers to promote innovation in audience measurement for television and cross-platform media. CIMM explores and identifies new methodologies and approaches to audience measurement through proof-of-concept pilot studies with independent measurement companies, initially focusing on two key questions:

What are the opportunities and challenges of using return path data from set-top boxes and smart TV’s to measure viewing of television?

What solutions can be developed to measure use of media across platforms?
Jane has over 30 years experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic. Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print. She led cross-media measurement initiatives both internal to Time Warner, as well as external as a co-chair of the Advertising Research Foundation’s 360 Media & Marketing Super Council and as a contributor to the Council for Research Excellence’s Video Consumer Mapping Study.
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