Elected CEO of the Advertising Educational Foundation in 2002, Paula Alex has guided the AEF from the beginning (1985) - - creating, developing and implementing programs about advertising’s role in society, history, culture and the economy for students and professors at colleges and universities across the USA. In 1999, she championed and received AEF Board approval for total editorial independence of the AEF online academic journal, “Advertising & Society Review,” and for an editorial board of educators to maintain a balanced perspective.
Prior to 1985, she spent six years at the Olin Corporation using her language abilities - - French and Spanish - - in market research and ten years in Account Management at SSC&B:Lintas on Lipton Tea and Cover Girl, the latter nationally and internationally.
Before entering the business world, Paula taught French to students at elementary and secondary schools in Stratford and Fairfield, Connecticut, while continuing to develop a new approach to teaching languages using the conversational method.
She attended Connecticut College; received a Diploma in French Civilization from the Sorbonne/University of Paris; and completed her B.A. in French Literature - - with honors - - at American University in Washington, D.C., including advanced course work at its Graduate School of International Studies. In addition, she received a Certificate in Business Management from the New York University Graduate School of Business. She is on the Board of the American Advertising Federation, and a member of Advertising Women of New York and the American Academy of Advertising.
Paula is an active member of the Auxiliary of Manhattan’s Lenox Hill Hospital and is a Docent at The Fairfield Historical Museum