Kevin Gentzel is chief revenue officer (CRO) of The Washington Post. Named to the position in June 2013, Gentzel oversees the print and digital advertising teams, the conferences business and targeted products, which include Capital Business, Capital Insight, Express, El Tiempo Latino, WP Magazine, and all special sections. He is also responsible for leading The Post’s advertising innovations and development of custom ad solutions.
Previously, Gentzel was chief revenue officer of NDN, responsible for all advertising revenue, brand marketing and corporate communications for the company. He was also responsible for creating future revenue-driving initiatives for NDN and grew NDN’s revenue by 300 percent.
Prior to NDN, Gentzel was chief revenue officer at Forbes Media where he was responsible for all advertising revenue and marketing for Forbes.com and Forbes magazine, among other publications. He was at the forefront of developing native advertising, and created and launched their native product AdVoice on Forbes.com and in Forbes Magazine.
His leadership included teams in North and South America, Europe and Africa and under his guidance Forbes magazine relaunched in Europe in 2010.
During his time as CRO, Gentzel built out the Forbes CMO Practice and met with over 200 Chief Marketing Officers and Agency Heads. He also ran and keynoted the Annual Forbes CMO Summit, which was attended by industry leaders, CMOs, analysts, executive search firms and agency presidents.
Before assuming the role of CRO in February 2010, Gentzel served as President and Group Publisher of Forbes Media. In 2006, Gentzel was promoted to Chief Advertising Officer of Forbes.com. While under his direction, Forbes.com was awarded “Sales Team of the Year” for 2006 and 2007 by the Razorfish agency and MIN magazine.
Prior to that, Gentzel was the Vice President and Associate Publisher of Forbes Magazine and during this time Forbes experienced all-time highs in market share within the competitive business magazine category.
Gentzel has spoken at top media industry conferences including Business Insider's IGNITION, Financial Times’ Digital Media Summit in London, Forbes CMO Summit, and Digiday's Publishing Summit. He serves on the Advisory Boards of a handful of early stage companies and lives in Bedford, NY with his family.