Having divided the majority of her career between improvisational comedy and advertising/marketing, Sue loves finding the sweet spot between creativity and strategy. An alumnus of the Second City Comedy Theater in Chicago, Sue started as a performer and writer for the resident company and went on to direct the National Touring Company, as well as serving as Creative Director for Second City Communications for brands like Seattle’s Best Coffee and Hanes. She has directed and created content for live product launches and trade shows, and dozens of broadcast, digital and social campaigns for brands like Samsung, State Farm, Kraft, Kmart, Taco Bell and KFC. In her role as O’Keefe Reinhard & Paul’s Creative Director. Sue’s built an “A-Team” of improviser talent, who combine strategy with humor to deliver everything from traditional advertising to experiential live content for clients including Big Lots, Pizza Hut’s WingStreet, Facebook, Turtle Wax and Orbitz.