As Senior Vice President of Global Marketing for the Brooklyn Nets and Barclays Center, Elisa Padilla oversees all of the marketing efforts for the team and arena, including branding, advertising, merchandising, database research, creative, websites, and social media.
Padilla seamlessly led the rebranding strategy of the Nets from New Jersey to Brooklyn, and is the creator of the award-winning branding campaign, Hello Brooklyn. She played a key role in establishing the brand identity for Barclays Center by branding its five programming franchises. Padilla is also leading the marketing efforts for the venue’s sixth programming franchise, the New York Islanders, who will begin playing in Brooklyn in the fall of 2015.
Prior to joining the Nets, Padilla accumulated nearly 20 years of experience in the marketing industry, working with high profile sports and entertainment companies such as AT&T, HBO Sports, Nickelodeon, the NBA and the New York Knicks.
Elisa Padilla Job Title Senior Vice President, Global Marketing Company BROOKLYN NETS BARCLAYS CENTER