Baba Shetty

Baba is Chief Strategy and Media Officer at DigitasLBi, overseeing all media and content groups including social, programmatic, search, media technology, BrandLive and connections planning. His team architects modern media programs for brands such as American Express, EBay, Taco Bell, and Motorola.

Baba was previously CEO of Newsweek / Daily Beast, has been a Research Director and Principal Analyst at Forrester Research, and led marketing communications client-side at BMW. He served as a judge for the 2014 Grand Effie Award, Adweek Media Plan of the Year, and IAB MIXX Awards.

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