Jill Baskin, VP, Global Strategy and Communications, oversees global biscuit communication efforts for Modelez International. Brands in her portfolio include Oreo, Club Social, TUC, Chips Ahoy, Honeymaid, Belvita and Barni.
Jill spent much of her career honing her advertising and marketing skills in Chicago at Leo Burnett, where she rose through the ranks from Assistant Account Executive to Senior Vice President. Throughout her time at Leo Burnett, she managed domestic and global accounts for iconic brands like McDonald's, Heinz, Toys R Us, Pillsbury, Miller Beer, Pepsi and United Airlines. In addition to her agency experience, Jill started her own strategic consultancy business to advise a wide range of clients.
At her core Jill is a strategic planner, known for uncovering consumers' deepest feelings about a product and translating those insights into successful marketing campaigns. She is a trained facilitator, known for her innovative interviewing techniques. She has been seen employing these skills at home questioning her teenage children as well as in focus group facilities.
When not on an airplane, Jill can be found in her garden chasing off raccoons and other critters or at “The Cell” cheering on the Chicago White Sox. Go Sox!
Jill Baskin Job Title VP, Global Strategy & Communications Company MONDELEZ INTERNATIONAL