With 20 years of professional experience, Gary Osifchin is a passionate brand builder and general manager recognized for setting the bar high, reinventing equity of old brands and building equity for new ones. He possesses a strong background in brand strategy, product development, marketing communications and business management. In his current role, Osifchin has general management and marketing responsibility for a $2B+ portfolio of brands including Honey Maid, BelVita, Newtons, Nilla and the biscuit portfolio in Club, Convenience and Dollar Stores.
Osifchin led the relaunch of Honey Maid in 2012 and championed the new Honey Maid portfolio campaign “#ThisisWholesome.” Osifchin also steers the newest brand in the Mondelēz International portfolio, BelVita Breakfast, which debuted a new consumer communication in 2013 around Steady Energy and expansion in 2014 around #morning win. Prior roles include: Marketing Director, Cadbury running the Stride, Dentyne and Bubblicious brands; VP of Retail Marketing, PEOPLE Brands at Time Warner; Sr. Brand Manager, Glade, SC Johnson.
Osifchin has an MBA from the Kellogg Graduate School of Management and an undergraduate degree in business from Georgetown University. He lives in Manhattan with his partner, Wes Wolfe – a noted architect - and their schnauzer, Zacharius.