Colson Hillier is Vice President, Precision Marketing. Precision Marketing is a new line of business within Verizon Wireless focused on the delivery of analytics, advertising and mobile commerce solutions. Colson’s team is responsible for identifying innovative means of leveraging privacy compliant insights from mobile location and usage data, developing platforms to deliver contextual marketing across screens and supporting new purchase experiences. The team seeks opportunities to differentiate Verizon’s unique assets in the market including the network, sales, support, billing and customer reach to develop solutions for customers and business partners. Important focus areas include FiOS TV advertising, Isis Mobile Wallet and Precision Market Insights.
Hillier joined Bell Atlantic in 1998. He has held roles in New Business Ventures, Performance Assurance, Product Line Management, Marketing and Strategy providing a strong cross discipline foundation for his current work. Prior to joining the company, Hillier was a manager with Circuit City's financial subsidiary where he managed database marketing and new product development.
Hillier earned a bachelor's degree in Marketing from the University of Richmond and a Masters of Business Administration from the College of William and Mary. He participates on the board of the Electronic Transactions Association and was recently named one of Fierce Mobile’s Rising Stars.
Hillier and his wife, Melissa, live with their two sons in Long Valley, New Jersey
Colson Hillier Job Title Vice President, Precision Market Insights Company VERIZON