Amit Jai (AJ) Kadam

Amit Jai is Director of Digital Strategy & Analytics at the media agency Spark. He works within the agency’s analytics practice to help the team employ digital data that will enhance its investment strategy in digital advertising, including programmatic RTB. Based in Chicago, Spark is a rapidly growing agency within Starcom MediaVest Group (SMG) and represents a wide range of advertising clients from the pharmaceutical, retail, finance, CPG industries and more. Prior to Spark, AJ built and led a strong advanced analytics team at SMGpm to drive business performance through data driven marketing. His team delivered several key advanced analytics solutions and their work was often recognized within the agency, including winning SMG's Gold Global One Award for product excellence, a competition that evaluates innovation from SMG’s 110 offices around the world. Amit Jai also serves as an adjunct faculty at Oklahoma State University’s SAS Data mining program.
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