Farrah Bostic founded insight-driven product strategy company, The Difference Engine. She works with brand and product teams to develop new customers, new products or services, and new value propositions. She uses customer-centric design and \'supply side innovation\' to help businesses create value and grow. She has been a group planning director at Digitas, SVP of consumer immersion in the Innovation Center of Excellence at OTX, Partner/Innovation Lead at Hall & Partners, and brand strategist at agencies like Mad Dogs & Englishmen and TBWA\\Chiat\\Day, working with brands like Apple, Adidas, UPS, Microsoft, Merck, NASCAR, NBCUniversal, Samsung, American Express, and Time Inc. to develop brands and products. She speaks and writes about applying Lean Startup principles to research and strategy, building brands that function like APIs, and empathy-driven data.