Katie Larkin

Katie Larkin serves as Executive Vice President, Advertising Sales Research and Strategy, NBCUniversal. In this role, Larkin works closely with NBCUniversal’s programming research, and leads the advertising sales divisions insights and analytics teams to ensure advertisers are benefiting the most from the company’s media and marketing opportunities.

Larkin joined NBCUniversal in 2012 as Senior Vice President, Advertising Sales Strategy, NBCUniversal, where she played a key role in developing the sales strategy for the company’s portfolio across its two broadcast networks, 17 cable networks and more than 50 digital properties. Through qualitative and quantitative research, she helps identify marketplace challenges, address client needs and she creates opportunities to further grow the company’s advertising business.

Larkin’s experience includes more than 30 years in advertising sales research and strategy, across broadcast, cable and sports.
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