Jed Meyer

Jed Meyer serves as Global Director of Research and Analytics at Annalect, part of Omnicom Media Group. Jed is focused on developing models and processes to support and sustain the integration of online and offline data across all Annalect platforms and global markets, creating a single communications planning source. In addition, Jed is responsible for the ongoing global integration, development, and deployment of Omnicom’s research and analytics capabilities, with the aim of assuring consistent access and value to Omnicom clients worldwide.

Prior to joining Annalect, Jed spearheaded Nielsen’s entry into both online ratings and set-top box data. In the early 2000’s he drove Nielsen’s challenge to the then-entrenched market leader Media Metrix (now comScore). Later, Meyer conceptualized and brought to market Nielsen DigitalPlus, a groundbreaking new approach to audience measurement by partnering with local cable companies to incorporate data from their digital set top boxes into traditional Nielsen measurement approaches. On the global level, he has lived in worked in mainland China and championed the China Media 2.0 strategy, moving the company away from legacy product lines and towards a dynamic locally lead joint venture focused on advanced audience analytics.

Jed was named to Broadcasting & Cable’s 2012 Digital All-Stars and is the Board Chair for the Prospect Park YMCA in Brooklyn, NY. He holds a BA from Columbia University.

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