Caroline Missen

Caroline is the General Manager Global Marketing for Shell’s transport and industrial lubricants business. She is responsible for a portfolio of global brands and has supported Shell maintaining its market leadership in lubricants for seven consecutive years.

Based in Beijing, she is a member of the Asia Pacific Leadership Team for Shell’s Global Commercial business and has been driving master brand development for Shell in China. She has been deeply involved in mentoring and developing future Shell leaders from Asia, especially women.

Caroline joined Shell in London 12 years ago, moving from Australia, and has worked in a range of local, regional and global marketing roles based in the UK, US and China.

Prior to Shell she worked with Ford/Wunderman, and in executive roles with two industry associations. She also owned and managed a boutique winery for five years.

Caroline holds a Science degree from the University of Melbourne and a Masters in Marketing from Monash University in Melbourne.

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