Matt Britton is known throughout the advertising industry as an expert in social media marketing with a unique & deep domain expertise in the Millennial generation. Matt currently serves as founder and CEO of New York-based MRY (formerly Mr Youth)—a world leading social media and youth marketing agency. Since founding the agency in 2002, MRY has worked with some of the world’s leading brands—including P&G, Microsoft, Coca-Cola, & Visa —to help them connect with today's rapidly evolving and highly elusive consumer. Matt, 37, has grown MRY from a one-man startup to a company with over 600 employees worldwide. In 2009, MRY was named the "Social Media Agency Of The Year" by Mashable. In February 2010, MRY was named one of advertising's 10 most innovative companies in the world by Fast Company. In March 2011, MRY announced the launch and spin-off of CrowdTap, the world's first on-demand brand participation network. AdAge later named CrowdTap one of the 8 hottest startups at SXSW.