Stephanie Bauer Marshall is the director of Precision Market Insights at Verizon Wireless, a business segment focused on providing brands with a variety of Target Marketing solutions, powered by layering behavioral audience insights that are based on mobile engagement, location, and demographic information. Prior to Precision, Ms. Marshall led Verizon Wireless’ mobile marketing and advertising group, where she launched the company’s first mobile web advertising programs.
Before joining Verizon Wireless, Ms. Marshall was at Merchant Link, a subsidiary of J.P. Morgan Chase, where she was responsible for defining and marketing the company’s products and directing strategy for new product creation. Previously, she worked at the Cellular Telecommunications & Internet Association (CTIA-The Wireless Association) in the Wireless Internet Development group.
Ms. Marshall serves on the Boards of the MMA as well as the Internet Advertising Bureau’s Mobile Center of Excellence.
She holds an BA in Communications, Legal Institutions, Economics and Government from American University with international experience in trade relations at the Universitie catholique de Louvain in Brussels, Belgium. Ms. Marshall received her MBA from the Robert H. Smith School of Business at the University of Maryland.
Stephanie Bauer Marshall Job Title Director, Precision Market Insights Company VERIZON WIRELESS