Brad Rencher

As SVP and GM, Brad Rencher heads Adobe's Digital Marketing business, one of the world's largest enterprise SaaS businesses and Adobe's fastest-growing business unit. He leads a global engineering and business organization focused on creating the industry's leading digital marketing platform — the Adobe® Marketing Cloud.
Rencher joined Adobe in 2008 as vice president of corporate development of Omniture and was instrumental in the evolution of the Digital Marketing Suite. Before Adobe, Rencher worked at Morgan Stanley as part of the technology investment-banking team, where he executed mergers and acquisitions and capital-market financings for leading technology clients.
Rencher earned his MBA from the Kellogg School of Management, Northwestern University, and completed his undergraduate work in finance at Brigham Young University. An active participant in the local technology community, Rencher serves on the board of directors of the Utah Technology Council.
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