Sam leads global innovation at General Electric (GE) introducing the brand onto new platforms and in front of new audiences. Sam also runs the commercial strategy for the brand's Quirky partnership. Sam has a terrific background in innovation, media and entrepreneurship. Most recently he led OMD’s Ignition Factory NY, developing creative media offerings to drive innovation across clients such as Pepsi, Showtime, CBS, and Google. He developed programs across a variety of mediums focusing on first-to–market, new engagement models, and channel reinvention. Sam is very active in the startup scene as an advisor and mentor to many young companies & entrepreneurs. He was selected as a member of the 2012 Ad Week 50.
Sam also has a background in entertainment as a talent agent working with celebrities & TV/Film franchises tying them in with corporate partners at both Paradigm and ICM. Some of his clients included skateboarder Rob Dyrdek, Mark Ronson, Santigold, Ice T, and The Weinstein Company.
Sam Olstein Job Title Global Director of Innovation Company GE