Jeff Curry

Jeff Curry is a veteran marketer of premium brand products and services targeting affluent consumers. In a series of marketing leadership roles, he managed the creation of break-through marketing communications and successful product introductions in a broad range of categories including luxury vehicles, high-tech products, consumer electronics, digital media and premium content entertainment. As a management consultant specialized in affluent consumer markets, Curry advises clients on product, brand and marketing topics.

In his most recent corporate role, Curry was responsible for the Jaguar brand in the United States, where he initiated an aggressive brand transformation strategy. Reporting directly to the president of Jaguar Land Rover North America, Curry was a member of the company’s Executive Committee and led the team charged with developing the Jaguar product plans and supporting go-to-market program of communications, advertising, digital/social media, retail marketing, experiential events and partnerships.

Over the past twelve months, Jaguar successfully introduced the acclaimed F-TYPE Coupe sports car with a campaign that was the brand’s biggest-ever marketing investment. It also marked Jaguar’s first appearance in the Super Bowl, debuting creative that boldly positioned Jaguar as the new British challenger in the luxury car market. The “British Villains” campaign that followed generated unprecedented levels of awareness, record web traffic and top creative accolades including being rated #1 by Twitter and NFL.com, beating out many long-established brands in the Super Bowl. It also generated the hashtag (#GoodToBeBad) that became the most used in social media by consumers of any automotive brand.

As a result of the “British Villains” campaign, and the general success of the Jaguar F-TYPE Coupe launch, consumer and media buzz for the brand is building with Jaguar increasingly considered a “brand on the move” in the luxury car market.
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