Leila Thabet is managing director, US, for global social media agency We Are Social (www.wearesocial.com), where she oversees all operations in the States.
Leila has spent the past decade immersed in the world of public relations, marketing and social media. Specializing in brand consultancy and crisis management, she has lead the development of social media strategies for leading global brands including Reebok, Coca Cola, Unilever, Heinz, Beats by Dre, IKEA and others.
As one of the first senior hires at We Are Social's London headquarters shortly after the firm was founded in 2008, Leila helped develop the agency’s global offering before relocating to the US in 2011 to establish the company’s operations in New York.
We Are Social (www.wearesocial.com) is a conversation agency, a new kind of agency that combines an innate understanding of social media with digital, PR and marketing skills. We are entirely focused on innovative, creative and effective social media marketing and communications and we like to think we are getting rather good at it.
With an international team of over 500 and offices in New York, London, Paris, Milan, Munich, Singapore, Sydney and São Paulo, our mission is to put social thinking at the center of marketing.
Our New York office has experienced rapid growth since opening in 2011, with a team of 50 specialists and a client roster that includes Reebok, Old Navy, Beats by Dre, The National Geographic Channels, PVH Corp. (for Van Heusen and IZOD brands), Boots Beauty and others.