Rob Tuck was named Executive Vice President, National Sales, The CW, on Sept. 10, 2008, leading the network’s sales and advertising efforts. Tuck reports directly to Mark Pedowitz, The CW’s President.
In this role, Tuck oversees all of The CW’s national sales efforts, including the network’s broadcast primetime advertising, as well as all digital sales platforms. In 2010, Tuck and his team unveiled and implemented a breakthrough online sales strategy which has been widely embraced by both the advertisers and the viewers. This innovative Convergence initiative has effectively increased the commercial load in the network’s episodic streaming as well as introduced a new methodology for measuring online viewership. It has become a standard and blue print for the TV industry.
Additionally, Tuck supervises all integrated marketing initiatives involving sponsors, including The CW’s creative advertising on air concepts such as “Content Wraps,” “Cwickies,” as well as digital concepts on Twitter, GetGlue and Pinterest. Based in New York City, he manages The CW’s sales forces in New York, Los Angeles and Chicago.
Previously, Tuck served as Executive Vice President, Sales and Planning, The CW since 2006. Prior to The CW, Tuck had been Senior Vice President, National Sales, The WB since 2002. He joined the The WB in 1995 during its first broadcast season, rising through the ranks serving as Vice President of East Coast Sales, Vice President of Western Sales and Vice President of Pricing.
Before joining The WB, Tuck served as Group Director of National Broadcast at TeleVest (now MediaVest) and as a research manager for MMT.
Tuck earned his bachelor of science from State University of New York at Stony Brook.