As SVP of Media, Tam Alesi Bousquet leads DigitasLBi’s NY Media Capability ensuring continued growth and innovation across clients. She is also the media and relationship lead for L’Oreal USA, working across the company’s 28 brands.
Tam brings nearly 20 years of domestic and global experience across strategic planning, cross-channel initiatives, creative media development, and communications planning to her role. Prior to joining DigitasLBi, she served as the managing director at Piston in San Diego. In her five years at Piston, Tam was instrumental in elevating the agency’s media practice to a national level and in delivering double-digit year-over-year increases in ROI for many clients. Clients at Piston during her tenure included Ray-Ban, L’Oréal, Giorgio Armani, and LANCÔME, among others.
Prior to Piston, Tam served as the global digital director at OMD in Los Angeles, where she led the Apple and iTunes accounts. In this role, she built Apple and iTunes’ digital marketing capabilities from the ground-up and led strategic programs integrated with offline efforts, managing teams across the U.S., EMEA, and APAC. She also led the worldwide launch of the Apple iPhone and launched the first-ever “Mac vs. PC” campaigns. In addition, Tam developed, negotiated, and stewarded iTunes’ sponsorship on American Idol and initiated first-ever creative media opportunities with sites such as The Wall Street Journal online, The New York Times online, and CNET.
Tam has also held positions at agencies including Zenith Optimedia, Martin Agency, DDB, and McCann Erickson, driving cross-channel media programs for Hewlett Packard and UPS, and working with other renowned brands such as Xerox, Microsoft, Universal Pictures, and Nestlé USA.