Today’s consumer engages with content across all screens. Content is expected anytime, anywhere without exception. Traditional consumption habits have evolved at home and on the go with more fundamental change in the past few years than in the preceding decades. Along the way, business models have been impacted and a whole new class of power players have emerged. Yet the old notion of premium content rising above remains, as does the enduring magic of storytelling. This deep dive into Cross Screen consumption reveals the opportunities for marketers who can deliver solutions across all screens.
4:15 PM - WHY DOES CONTEXT MATTER? BECAUSE CONTEXT MATTERS!
Context has always been a marketers’ best friend. Should it continue to be? With audience-based buying gaining traction across screens – what role does content relevancy play in today’s cross-screen world? Join a conversation with marketers and publishers to hear what they think matters
SVP of Digital Ad Sales and Operations , ABC
EVP, Global Multimedia Sales, ESPN
SVP, Advertising Sales, Hulu
Executive Producer,, @radical.media
5:00 PM - DIGITAL DISRUPTORS
Today, Television IS digital and it is disrupting the digital media landscape with content, innovation, technology and connectivity across all screens. Steve Lanzano, President and CEO, TVB, will provide an overview of the local cross-screen landscape and will interview NewsOn CEO Louis Gump about the multi-company, cross-screen news initiative launching in Q4.
President & CEO, Television Bureau of Advertising
PRESENTED BY TVB
5:20 PM - CONTENT IN THE NEW AGE OF DISTRIBUTION
Consumers have many paths to discover and receive premium content. So if you create it, will audiences find it or do you need to find them? Hear how new distribution models are being established and navigated and what the implications are to audience delivery and measurement.
Strategy and Digital Media Sales, ABC Television Network
Head of Food Tube, Jamie Oliver Ltd
President & GM, The Washington Post
CRO, CBS Interactive
President & COO, Tribeca Enterprises
President, National Television, Rentrak