In this session...
The world has changed. We will soon look back on 2015 as the year the digital economy became dominant. Where previously digital businesses had to fit into an analogue economy defined by the dynamics of the twentieth century, established businesses must now fit into a digital one. Join marketing industry luminaries Raja Rajamannar, Chief Marketing Officer, MasterCard, and Nigel Morris, CEO, Dentsu Aegis Network Americas & EMEA, for a provocative discussion about how companies can adapt and succeed.
Accenture predicted at this year's World Economic Forum that some 40 percent of the world's businesses won't exist in 10 years. That startling statistic underscores the urgency with which all businesses must understand the realities - an opportunities - inherent to the dominant digital economy.