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In this session...

The media industry is in the midst of an important transition: consumers have endless options for viewing content, and it's fundamentally changing the business of TV, advertising and measurement. Join Steve Hasker, Global President of Nielsen to discuss its comprehensive framework for measuring the "Total Audience" for both content and ads across all consumer access points.

TRUST IN ADVERTISING SURVEY

Randall Beard, President Expanded Verticals will present the findings from Nielsen’s Trust in Advertising Survey.
Randall Beard President, Expanded Verticals, Nielsen

THE FUTURE OF VIDEO -WHY COMMON METRICS MATTER

Join Lynda Clarizio, President of U.S. Media at Nielsen and Lucas Watson, VP, Brand Solutions & Innovations from Google for a conversation on why the entire industry would benefit from a common set of metrics to measure across platforms. The conversation will be moderated by Amol Sharma from The Wall Street Journal.
Lucas Watson Vice President of Global Brand Solutions & Innovations, Google
Amol Sharma Bureau Chief, Wall Street Journal
Lynda Clarizio President, US Media, Nielsen

Presented with


Speakers

Steve Hasker Global President Nielsen
Randall Beard President, Expanded Verticals Nielsen
Lucas Watson Vice President of Global Brand Solutions & Innovations Google
Amol Sharma Bureau Chief Wall Street Journal
Lynda Clarizio President, US Media Nielsen

Event Details

Event Type Seminar

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