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In this session...

Automated guaranteed premium buys are revolutionizing the world of programmatic advertising. Come find out why and how you can take advantage of this new media planning offering.

Automated guaranteed premium buys are revolutionizing the world of programmatic advertising by giving marketers the intelligently efficient benefits of programmatic and the comfort of a guaranteed buy. Automated Guaranteed is the fastest growing segment of the automated digital market and expected to be the largest portion over the next five years. Automated Guaranteed offers different advantages to private marketplaces that paves the way for innovative new possibilities for publishers in automated buying. In this workshop, we will guide you down the path of automated media buying and how it can be done effectively to reach customers and drive results. View Less

Presented with


Speakers

Adam Chandler SVP, Revenue, Buyer Cloud Rubicon Project
Brian Leder SVP, North America Media Razorfish
Oleg Korenfeld SVP, Ad Tech & Platforms MediaVest
Scott Marsden SVP, NY Media Lead DigitasLBi

Event Details

Event Type Seminar

Track  Programmatic 

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