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In this session...

An abundance of research demonstrates that experiences bring people more happiness than do possessions. Brands, publishers, properties and platforms are all trying to leverage this phenomenon, which is not limited to millennials. More brand campaigns than ever seek to enable unique experiences, while more publishers than ever feature “Best of” or “Top 10” lists. We will explore this in depth during a deep discussion of how experiences can be used to drive business.

Presented with


Speakers

David Paschkes Co-Founder & CEO Didit
Ezra Kucharz President CBS Local Digital Media
Fred Santarpia Executive Vice President & Chief Digital Officer Conde Nast
Rich Antoniello CEO Complex Media
Mike Tasevski Senior Vice President, U.S. Sponsorships MasterCard Worldwide
Mark Gerson Chairman Gerson Lehrman Group & Thuzio

Event Details

Event Type Seminar

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