Tracks Venues

In this session...

Data is the new currency of the advertising industry. Increasingly, media buying is driven by insights and brands want to build better experiences for their customers, while measuring return on investment. This session will explore how data is helping advertisers break new ground to better understand their consumers and drive stronger results.

Presented with


Speakers

B. Bonin Bough Chief Media & eCommerce Officer Mondelez International
Lisa Utzschneider Chief Revenue Officer Yahoo

Event Details

Event Type Seminar

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