With the massive global adoption of mobile in recent years, there is a significant shift in how these devices impact our daily lives. At the core of this ongoing shift is location. Both consumers and marketers are leveraging location to connect their online and offline experiences.
1:30 PM - SETTING THE STAGE
Founder & CEO, xAd
THE SHIFT IN THE MOBILE MINDSET
Learn why delivering location targeting with precision and scale is the new gold standard in mobile marketing and beyond. Hear from industry leaders who are successfully leveraging location to better connect with their consumers and achieve tangible ROI.
VP, Global Strategy, xAd
SVP Director, Starcom
Director, Mobile Media Solutions, CBS Interactive
Global President, Ansible
PRESENTED BY XAD
2:15 - OZ, BEHIND THE CURTAIN, THERE'S NO PLACE LIKE HONE
A peek behind the curtain and visibility into confidential levers being pulled on behalf of clients. You'll learn how brand marketers and agencies are creating differentiated and competitive strategies that successfully find and connect with their target consumer in the right place and at the right time.
General Manager, AdFX, The Weather Company
PRESENTED BY THE WEATHER COMPANY
2:50 PM - THE LOCATION HUDDLE
Leading edge marketers and technologists share how location technologies unlock the key to connecting on and offline behavior
Director of Engineering and Data Science, YP Mobile Labs
CMO, Publicis Worldwide North America
President & Chief Innovation Officer, Verve Mobile
Chief Mobile Evangelist, Urban Airship
VP of Sales, Foursquare