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In this session...

Join hosts of the nation’s top podcasts, to learn how powerful storytelling delivers programming audiences crave and creates a receptive environment for brand messages. It is no coincidence public media podcasts dominate the iTunes top 10 list. Their hallmarks of exceptional journalism and storytelling deeply resonate
with audiences. The podcast and on demand audio revolution signals a shift not only in how consumers listen to audio, but the way in which marketers can reach key demographics.

Join hosts of the nation’s top podcasts, to learn how powerful storytelling delivers programming audiences crave and creates a receptive environment for brand messages. It is no coincidence public media podcasts dominate the iTunes top 10 list. Their hallmarks of exceptional journalism and storytelling deeply resonate with audiences. The podcast and on demand audio revolution signals a shift not only in how consumers listen to audio, but the way in which marketers can reach key demographics.

Featuring award-winning leaders in podcasting—Ira Glass, This American Life creator and host and supervisor of Serial; Guy Raz, NPR’s TED Radio Hour host and editorial director; and Molly Wood, Marketplace host and senior technology correspondent—in conversation with Gina Garrubbo, President and CEO of National Public Media, on the explosion of on demand audio and how marketers can harness its potential.
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Presented with


Speakers

Gina Garrubbo President and CEO National Public Media
Ira Glass Creator and Host This American Life
Guy Raz Host and Editorial Director TED Radio Hour
Molly Wood Host and Senior Tech Correspondent Marketplace

Event Details

Event Type Seminar

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