In this session...
Join Octagon, a global leader in sports, entertainment and passion-based marketing, for an in-depth and interactive discussion focused on fan passion. Discover why and how fan passion should play a critical role for brands looking to engage a variety of consumers across a plethora of channels, mediums and moments.
The workshop will explore the changing landscape of sports marketing and how brands can leverage fan passion across Cause & Community and Fantasy Sports & Social Media. For the first half of the workshop, Ryan Eckel, VP of Brand Marketing for DICK’S Sporting Goods and John Shea, President Octagon Marketing Americas will discuss DICK’S Sporting Goods Foundation’s Sports Matter platform and how integrating cause into your brand’s initiatives can drive fan behavior and brand loyalty.
The second half of the workshop will feature Octagon’s Chief Strategy Officer Simon Wardle with a special guest discussing the growing importance of fantasy sports and social media to the sports fan, and how brands can leverage both to connect with consumers.