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In this session...

What it Means, Why it’s Critical, and How We Get There

Everyone agrees that 2015 is the Year of Transparency, but no one seems to agree on what that actually means, how we actually accomplish it, or even why it’s necessary. Join our panel of industry players from all sides of the ecosystem to determine what transparency and openness mean in programmatic, what’s holding them back, what an ideal level of transparency in programmatic is, and why it’s critical to embrace.

Presented with


Speakers

Lizzie Komar Director of Research and Insights Index Exchange
Matt Anderson MD, Senior Partner Mindshare
Julie Clark VP of Programmic Sales Hearst Core Audience
Sam Cox Vice President Open Global Media Partnerships, MediaMath
Kelly Roark Former GM Programmatic MailOnline
Chip Schenk VP, Programmic Sales & Strategy Meredith

Event Details

Event Type Seminar

Track  Programmatic 

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