Tracks Venues

In this session...

Information, technology and new consumer expectations are dramatically changing what modern day CMO’s expect from their agencies. Understanding what’s valued and what’s valuable to brands are critical if agencies are going to be relevant and successful. With companies hiring more agencies for marketing and media, the fragmentation is getting more difficult for marketers. Hear from new age marketers and a new agency founder about how they create trusted relationships and the value that it creates for brands.

Presented with


Speakers

Rob Quish Media & Entertainment Advisory, Marketing and Advertising Strategist Ernst & Young LLP
Babs Rangaiah VP Global Media Innovation & Ventures Unilever
Alan Cohen Co-Founder Giant Spoon
Chris Drago Director, Enterprise Media Hewlett Packard

Event Details

Event Type Seminar

Track  Agency 

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