In this session...
Top influencers and brand leaders on authenticity, the rise of technology and how to best to engage women at scale.
Social media ‘influencers’ – with ubiquitous tools and ever-greater practices to market themselves - have forever changed the advertising landscape. Almost 65% of brands currently employ influencer marketing strategies to help them gain greater recognition and loyalty among key consumer demographics. Women, with increasingly dominant control of household purchase decisions (85%), are especially attractive to brands. They are also far more likely than their male counterparts to makes purchases based on peer recommendations and to endorse products and services via social media, making them ideal advocates for advertisers.
But marketers who want to engage the horizon propagation that women enact so effortlessly on social media must produce authentic connections with these influencers. But how do you produce a scalable approach to user-generated influence?