Tracks Venues

In this session...

Mobile measurement can be a nebulous topic, and sometimes challenging to approach. As mobile advertising continues to grow exponentially, advertisers are expecting ROI and proven effectiveness like never before. Mobile is unique when compared to other media channels with native functionalities inherent to the mobile device only; location, cross-screen, touch creative, and more.

This insightful session will talk trends, a case study on mobile measurement effectiveness and a lively panel discussion on why it's important, and how best to make it work for your mobile campaigns. View Less

Presented with


Speakers

Teresa Chaisiri Measurement Lead Millennial Media
Adam Paulisick SVP Marketing & Channel Strategies Nielsen Catalina Solutions
David Shim CEO Placed
Kelly Hogue RVP of Sales Millennial Media
Suzanne Berg Currier Senior Director of Media GNC
Duane Smith Associate Media Director 22squared

Event Details

Event Type Workshop

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