In this session...
Ready to learn where LGBT advertising is going next? Our esteemed panel brings expertise across a variety of disciplines, spanning from marketing and media, to strategy and public relations, to even internal employee insights.
This past year, many LGBT issues have made national news headlines. Company after company has come forward in support of LGBT issues. Employers have flexed their muscles with politicians in support of the LGBT community. And brands marketing to the LGBT consumer are at an all-time high. Will this continue? What’s next for marketing to the LGBT consumer? These and the following key questions are ones we’d like to explore.
Égalité, Publicis Groupe's business resource group conducted a national survey across its chapters and agencies to evaluate the LGBT advertising and marketing landscape. The results from this survey, as well as the themes surrounding them will give us a foundation for this discussion with our panelists. Marketers, advertisers, media professionals, and strategists will all be a part of this robust discussion and frame what's on the horizon for the LGBT consumer.