In this session...
People’s media habits used to follow a group mentality - we watched the same shows, read the same articles, listened to the same music.
Today’s consumers are individualists. We spread our attention across millions of sites, thousands of channels, and hundreds of devices. Today’s media needs to keep up. Brands must identify the moments to win, deliver on needs in those moments, and measure every moment that matters.
Join Margo Georgiadis, President of Google for the Americas, in a discussion with the CMOs of Mondelez and Netflix and the CEO of Starcom USA, about how to build a media strategy to win the moments that matter.