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In this session...

While marketers have made strides in figuring out the efficiency of “how” and the “where” to target an audience, they continue to struggle with delivering the content or “what” to impact the advertising metric that matters most – a sale. Move beyond the plumbing, it’s no more either/or, think AND.

Data and driving efficiency isn’t sexy. Creative and content is sexy, but is messy. From an ever-expanding list of content types that exist in various formats and department silos marketers are drowning: ads, brand messages, product features, offers, videos, reviews, and more.

Learn how to stop choosing between promoting the brand or making a sale; ad creativity or ad efficiency. A panel of marketing experts will tackle this plus:

• How content and creative can drive sales
• Examples of who’s doing it well, what does it look like and how you can implement similar ideas with your team’s or clients View Less

Presented with


Jeff Fagel CMO Cofactor (PointRoll + Shoplocal)
Jim Murphy SVP, General Manager Catalina Marketing
Nikos Tsagaroulis Senior Partner, Director of Optimization Analytics and Data Programmatic Buying GroupM

Event Details

Event Type Seminar

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