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In this session...

The convergence of Search and Display has been talked about for years, but are we finally at a moment in which these two channels have converged? More display inventory is now bought programmatically in a biddable marketplace, while search has expanded beyond just text ads to more visual ad formats. And both search and display are increasingly using audience based data to reach consumers. Join us for a discussion about how search and display is converging, what it may take to bridge these two channels further, how the channels can learn from the other and more.

Presented with


Speakers

Jason Dailey SVP, Precision Marketing - Search & Social Mediavest
Paul Longo Head of Agency Development Bing Ads

Event Details

Event Type Seminar

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