In this session...
Collectively, the 85 million Millennials on their own would make up the 15th most populous country in the world. New research from Carat revealed that Millennials are not a homogenous audience, and since marketers’ current strategies target them as a whole, they’re only reaching 42% of this stereotypical group.
In this session, Carat and select clients will explore the motivations and media consumption behaviors of the “missing” 58% and discuss how marketers can avoid this disconnect and win with Millennials.
With access to more data than ever before, why are brands losing with Millennials?
Millennials wield a purchasing power of $1 trillion annually. If they were their own country, they would be the 15th most populous country in the world – bigger than Germany, the UK and France. Marketers would never target an entire country as a whole; so why are we treating Millennials as a homogeneous group? New research from Carat revealed that marketers’ current strategies only effectively reach 42% of this group. It's clear the "hyper-connected, optimistic, digital extrovert" stereotype we have come to associate with all Millennials is not the whole picture.
Doug Ray, U.S. CEO & Global President, Carat, Michelle Lynn, EVP-Managing Director, Carat and select clients will explore the motivations and media consumption behaviors of the other 58% of Millennials that brands are currently "missing.” Hear how marketers can avoid this disconnect and win with Millennials.