Tracks Venues

In this session...

What does Walmart, Coke, Unilever, MasterCard and AT&T really know about Mobile Marketing, what proof do they have, and what are they really doing about it. But equally important, what does it take to be great at Mobile Marketing. Based on a $2 million research project (AKA SMoX) that was initiated over 2 years ago, and just recently made public, developed by the Mobile Marketing Association (MMA), the trade group for marketers who think mobile matters to their future.

Presented with


Speakers

Greg Stuart President/CEO Mobile Marketing Association
Tom Daly Global Group Director, Mobile The Coca-Cola Company
Michael Donnelly SVP, Group Head Global Digital Mktg Mastercard

Event Details

Event Type Seminar

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