Tracks Venues

In this session...

Under Armour, a leading sports apparel and footwear company, has built the world's largest connected fitness community with over 140 million users globally. Join us for an interactive panel that will focus on the Connected Lifestyle consumer movement and how wearable technology and connected data are changing the ways brands advertise to this mass target of always-on consumers.

Presented with


Warren Kay Vice President, Global Advertising Under Armour
Jeff Malmad Managing Director, Head of Mobile and Life+ Mindshare
Geoff McCleary Senior Vice President, Group Director Mobile Digitas Health
Richard LaBonté Director, Global BU Leader, Wearables HARMAN Lifestyle Division
Stephen Root Vice President, Global Client Innovation Marketing Visa, Inc.

Event Details

Event Type Seminar

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