Tracks Venues

In this session...

Programmatic has opened the possibilities of targeting audiences instantly — but simultaneously increased the risk of wasted ad dollars, reduced effectiveness and ROI, and brand safety issues. So how can marketers be confident that their messages reach the right audiences alongside the right type of content? Is it possible for industry guidelines to help solve these concerns? Are buyers and sellers willing to provide the level of transparency needed to ultimately help promote programmatic advertising’s success?

Presented with


Speakers

Joe Barone Managing Partner GroupM
Andrew Casale CEO Index Exchange
Brian Condon EVP, Commercial Development Alliance for Audited Media
Mike Zaneis President and CEO Trustworthy Accountability Group
Christina Meringolo VP, Integrated Marketing Services Bayer HealthCare
Kavata Mbondo Yield Management & Programmatic Solutions Time Inc.
Richard Frankel President & Founder Rocketfuel

Event Details

Event Type Workshop

Track  Programmatic 

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