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In this session...

Over the past several years, marketers have been finessing the technique of content marketing, the communication of choice for an always-on, newsfeed-based media world. But just when the softer sell of content marketing seems to have stolen the spotlight, might advertising be the comeback kid? There are signals that point in that direction and this session will explore the advertising revival.

Featuring Sir Martin Sorrell in an intimate conversation with Michael Kassan, followed by a panel of industry thought-leaders.

Presented with


Speakers

Michael Kassan Chairman & CEO MediaLink
Sir Martin Sorrell Chief Executive WPP
Bob Lord President AOL
Gayle Troberman EVP & CMO iHeartMedia
Rick Welday President AT&T AdWorks
Edward Menecheschi CMO, Condé Nast & President, Condé Nast Media Group Condé Nast
Randy Freer President and COO Fox Networks

Event Details

Event Type Seminar

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