Tracks Venues

In this session...

Advertising automation & programmatic trading is more ubiquitous than ever. As is a sea of confusing acronyms and lack of clarity around the role of various entities in the programmatic supply chain. This interactive session will cover the "101" of the ad automation & programmatic trading ecosystem, impacts on media strategy, planning and buying, and automation trends and impacts on media owners, ad agencies and advertisers. This is your chance to ask all of your burning programmatic and automated media trading questions.


RSVP Only Event. Click here now to RSVP.

Presented with


Speakers

Rev. Jay Sears SVP Marketplace Development Rubicon Project
David DiAngelo Senior Director, Business Development Rubicon Project

Event Details

Event Type Workshop

Track  Programmatic 

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