Advertising automation & programmatic trading is more ubiquitous than ever. As is a sea of confusing acronyms and lack of clarity around the role of various entities in the programmatic supply chain. This interactive session will cover the "101" of the ad automation & programmatic trading ecosystem, impacts on media strategy, planning and buying, and automation trends and impacts on media owners, ad agencies and advertisers. This is your chance to ask all of your burning programmatic and automated media trading questions.
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