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In this session...

How real are the challenges of marketing to millennials? Has everything really changed, or does much stay the same? And to what extent does it make sense to talk about ‘millennials’ anyway?

With the market filled with discussion about millennials, The Economist will convene a provocative and frank conversation amongst senior marketing leaders to discuss just how different this demographic really is, or if it is a case of the more things change, the more they stay the same?
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Presented with


Nick Blunden Managing Director, Global Client Strategy The Economist
Alan Schanzer SVP, Agency and Advertiser Development Pandora
Joy Howard CMO Sonos
Jason Hill Global Head of Media BlackRock
Jon Potter CMO & EVP of Brands Moet Hennessy USA
Carolyn Baird Global Research Leader IBM Global Business Services

Event Details

Event Type Seminar

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