Ready, set, go…start Advertising Week with ABC News’ Elizabeth Vargas, Jonathan Karl and Nate Silver for an inside perspective on news items of the day from the Pope’s US visit, to the UN, and US election cycle.
By invitation only
+Platinum & Super Delegates
Chief White House Correspondent, ABC News
Statistician, Author and Founder, FiveThirtyEight
Anchor and Correspondent, ABC News
Data is the new currency of the advertising industry. Increasingly, media buying is driven by insights and brands want to build better experiences for their customers, while measuring return on investment. This session will explore how data is helping advertisers break new ground to better understand their consumers and drive stronger results.
B. Bonin Bough
Chief Media & eCommerce Officer, Mondelez International
Comedy Central Nightly Show host, Larry Wilmore, brings his distinct point of view and comedic take on pop culture to Advertising Week with a panel of leading luminaries for a riotous start to The Week.
Emmy Award-winning producer, actor, comedian, writer and the host of The Nightly Show
Creator / Consultant, Cameron Creations & Talent Management
President, McCann New York
Londell McMillan, Esquire
CEO; Publisher, The Northstar Group; The Source Magazine
Editor, Managing Director, Fast Company
The Huffington Post, the world’s largest fastest growing news site, premiers a bold new redesign—the first in the publisher’s 10-year history. An inside look at the dynamic growth of the HuffPost and how it is uniting the world and breaking down barriers with it's unique and powerful platform.
Following the path of social media, Mobile has arrived. While mobile penetration continues to skyrocket, big questions and challenges remain. Mobile leaders tackle the always on, connected consumer and point the way forward.
Senior Director, Marketing, Frito Lay North America
Director, US Agency, Facebook
Director of Marketing, Google Performance Ads, Google
Programmatic is evolving. It's more than just a buzzword - it is an essential part of the marketing and data mix. What does the future hold? How will programmatic deliver on the promise of efficiency as it yields a treasure trove of data and disrupts business models? Industry leaders unlock the secrets of programmatic and debate the current and future state of the industry’s biggest hot button of 2015.
President, Media, ADARA
EVP, Platform Business, Millennial Media
VP Programmatic Sales Strategy, Pandora
Media consumption on mobile devices continues to increase, resulting in a major opportunity for marketers to reach people with great creative that drives real business results. Hear from industry leaders on how they’re capitalizing on mobile video and using new tools and technologies to reach people in compelling, measurable ways.
B. Bonin Bough
Chief Media & eCommerce Officer, Mondelez International
The Radio Advertising Bureau brings you some of the leading talent driving increased engagement with audio programming. Join us and see how getting back to basics of telling stories simply, powerfully drive brands forward.
President & CEO , Radio Advertising Bureau
An all-star cast of creative directors takes a ride on the carousel. They'll discuss life, the creative universe and everything from the secret of successful creativity and what makes a great idea to the new technology toolbox, their personal inspirations and their best (and worst!) work; from the campaigns they most admire, to their hopes for the future of the business. All will be revealed on the Creative Carousel...
Investor, Board member, Advisor, Communications Entrepreneur,
Chief Creative Officer, Publicis
Chair & CEO, UWG
President, DDB North America
North American Chief Creative Officer, McCann
Many argue that, in an age of perfect information, brands don’t matter any more. Ogilvy & Mather has commissioned new, international research which shows that brands do indeed matter today, just in ways that are radically different than before. Ogilvy & Mather reveals this research and discusses the implications - what we call the “Fifth Age of Brands” - with two leading marketers who are doing it right, Coca-Cola and Facebook.
Worldwide Head of Planning, Ogilvy & Mather
We’ve crossed the Rubicon on Mobile, and there’s no going back. Consumers now spend 51% of their media time -- including 40 minutes of video -- on mobile devices each day. How do you put this behavioral sea-change to work for your brand? Join experts from Essence, inMobi, Virool, xAd and Rubicon Project to learn how to deliver the mobile engagement that today’s brands seek. From new "InLine" outstream video to location-based targeting, see how smart marketers reach and engage premium mobile audiences at scale.
Head of Mobile, Rubicon Project
SVP Global Alliances, InMobi
Associate Programmatic Media Director, Essence
Director, Programmatic, xAd
Head of Publisher Development, Virool
VP Sales & Programmatic, Intermarkets
What it Means, Why it’s Critical, and How We Get There
Everyone agrees that 2015 is the Year of Transparency, but no one seems to agree on what that actually means, how we actually accomplish it, or even why it’s necessary. Join our panel of industry players from all sides of the ecosystem to determine what transparency and openness mean in programmatic, what’s holding them back, what an ideal level of transparency in programmatic is, and why it’s critical to embrace.
Director of Research and Insights, Index Exchange
MD, Senior Partner, Mindshare
VP of Programmic Sales, Hearst Core Audience
Vice President, Open Global Media Partnerships, MediaMath
In his new book Marketers are from Mars, Consumers are from New Jersey, famous ad contrarian Bob Hoffman confronts the hard truths and ugly realities of advertising and marketing today. In a free-flowing chat, Bob exposes the faulty, costly predictions of brand marketing and digital experts and explores the gap between marketers’ delusions and real life here on earth. Bob Hoffman is bringing some reality to Advertising Week. Buckle up.
Author & Partner, Type A Group, The Ad Contrarian
Fetch founder & CEO James Connelly sits down with Marc Lore, the dynamic founder of Jet.com. Under Lore, Jet.com has raised $220m in funding and has generated buzz for its unique take on a digital members shopping club. This deep dive into the mind of a successful new age entrepreneur looks at smart technology, transparency and the re-engineering of online commerce. Along the way, Fetch reveals how digital platform businesses with no precedent are redefining business.
With over 160 million U.S. users each month, audio streaming apps have about 2% larger audience than Facebook and eMarketer says audio commands twice the digital media time with 95% of that on mobile. But audio is a different animal. Come hear how to create captivating consumer experiences on mobile Internet radio and what's working even when consumers can't see the screen. Streaming audio publisher, agency and ad network perspectives will be showcased.
President, Digital Revenue Strategy, iHeartMedia
President, Market Development, Triton Digital
Vice President, Monetization, Slacker
Staff Writer, International Business Times
Consumers’ attitudes towards advertising continue to evolve rapidly with new requirements gaining traction such as a “mobile first” mindset, contextual awareness, advanced segmentation made possible by advanced analytics. Increasingly, for media companies to compete they are complimenting their portfolios with native and programmatic inventory.
When the planet’s future is at stake, attention must be paid. That’s why companies and consumers are coming together like never before to make a difference. Music is proving to be a unifying global force as performers like Pearl Jam, Beyoncé and Coldplay mobilize millions of fans to support causes they care about. And companies like Citi, Unilever, Virgin and T-Mobile are providing resources to make those connections possible. This panel will discuss new rules of engagement between bands and brands.
Today's industry is evolving and only the strongest will survive. This curated conversation with industry leaders looks at how traditional media is evolving, how new media is changing the landscape and what trends are dominating the discourse.
Chief Executive Officer, WebMD
Global Chief Revenue Officer, Bloomberg Media Group
COO, Advertising Branding & Research, Omnicom Group
President I National Sales, Marketing & Partnerships, iHeartMedia
Founder & CEO, GlobalHue
Tara Walpert Levy
Managing Director, Agency Business Development, Google
Information, technology and new consumer expectations are dramatically changing what modern day CMO’s expect from their agencies. Understanding what’s valued and what’s valuable to brands are critical if agencies are going to be relevant and successful. With companies hiring more agencies for marketing and media, the fragmentation is getting more difficult for marketers. Hear from new age marketers and a new agency founder about how they create trusted relationships and the value that it creates for brands.
Media & Entertainment Advisory, Marketing and Advertising Strategist, Ernst & Young LLP
VP Global Media Innovation & Ventures, Unilever
Co-Founder, Giant Spoon
Director, Enterprise Media, Hewlett Packard
Data-driven marketing. It’s not just the new frontier — it’s all the stars & planets, including programmatic, automation, social, creative optimization and more — aligning with people, to create effective campaigns for brands and consumers. Learn from the innovators on the front lines of the data revolution.
President, Media, ADARA
Jack Dempsey Southerland III
SVP, Programmatic Solutions, PulsePoint
John Donnelly III
SVP, Sales & Marketing, Crimson Hexagon
VP of North American Operations & Business Intelligence, The Exchange Lab
Senior Analyst of Marketplace Integrity, OpenX
People now spend more time consuming media on their mobile devices than on any other platform. Yet brands are struggling to find ways to engage and emotionally connect with users on mobile. While there has been significant progress with respect to programmatic buying and selling of mobile advertising, mobile creative itself has failed to evolve. Until now.
Join us as this cross-industry panel of mobile marketing experts discusses how brands are leveraging playable ads and other forms of mobile rich media to engage their audience and drive compelling brand metrics on mobile.
Co-Founder, Shea Communications & Tailgating Institute
The world has changed. We will soon look back on 2015 as the year the digital economy became dominant. Where previously digital businesses had to fit into an analogue economy defined by the dynamics of the twentieth century, established businesses must now fit into a digital one. Join marketing industry luminaries Raja Rajamannar, Chief Marketing Officer, MasterCard, and Nigel Morris, CEO, Dentsu Aegis Network Americas & EMEA, for a provocative discussion about how companies can adapt and succeed.
Join us for the kick-off luncheon to Advertising Week as the industry honors a select group of brands chosen by The AD Club’s International ANDY Awards jury for their dedication to making an impact on marketing, commerce, culture and social responsibility through BRAVE and CREATIVE work.
The 2015 Stars for Bravery Award Winners include: GE, HBO, Hearst/Cosmopolitan, Honda, Loctite, P&G/Always and Scotts Miracle-Gro.
Presented by Neustar
Additional Support by Gannett/USA Today, Pandora, Rubicon Project, SheKnows, and ZEFR
Executive Director, Global Brand Marketing, GE
VP, Marketing North America, Henkel Corporation
CEO and Chief Creative Officer, Leo Burnett Canada
Donna Kalajian Lagani
SVP, Publishing Director, CRO, Cosmopolitan, Cosmo for Latinas, Seventeen
Programmatic TV is not a destination, but rather a starting point from which the TV industry will begin leveraging data and insights like never before. The industry is evolving rapidly, and this panel will discuss the long-term value of this transformation.
VP Programmatic TV, SpotX
Chief Relationship Officer, clypd
Head of Strategy, Business Development, & Marketing , TiVo
Co-Founder , GABBCON
Vice President & Principal Data and Research Strategist, Comcast Spotlight
A focus on mindfulness and well-being in the workplace is becoming integral to employee engagement and thriving organizational cultures. Our employees expect more than just the “usual benefits” as they look for ways to recharge both body and mind. How are companies adopting these practices to drive true engagement while increasing productivity? Hear from influential business leaders & experts as they explore the latest trends and opportunities involving awareness and its innovative impact on business today.
Chief Global Talent Officer, MEC
Writer & Reporter, The New York Times
Publisher, Mindful magazine and Mindful.org
Tanya M. Odom
Global Consultant and Leadership Coach, Ed. M
Total Health Management Specialty Practice, Mercer
VP Sales & Marketing, Search Inside Yourself Leadership Institute
Bloomberg returns to the Advertising Week stage for a no holds barred conversation on the convergence of original content & creativity, the always-on connected consumer and the new tech-driven global economy.
Anchor, Bloomberg TV
SVP, Marketing & Business Development, NCC Media
President, Advertiser Sales, Strategy & Research, Sony Pictures Television
CEO, Deutsch NY
CEO, Colle + McVoy
EVP, Chief Strategy Officer, Publicis Kaplan Thaler
Swyft Media, the company helping brands and advertisers become a part of the world’s largest conversation, will curate a panel of representatives from today’s top mobile messaging apps including Viber and PicsArt, along with brand marketers who have leveraged emoji and branded content to build their digital identity and engage today’s mobile audience in a fun and non-intrusive way. Learn how to measure ROI using emoji in mobile messaging and social media apps and what the right and wrong ways are to use emoji to reac
Head of North America, Viber
Communications Strategy Associate Director Generator Media + Analytics, Jose Cuervo
How does creativity thrive in an automated world? Can programmatic unlock the true promise of dynamic creative or are the two at odds? Heavyweight champions of the creative & data ecosystems put on the gloves for this no-holds barred journey into the Advertising Week squared circle.
Head of Revenue, Wired
Chief Digital Officer, Worldwide, Ogilvy & Mather
As tech startups grow into mature platforms, they’re confronting an identity crisis: how to evolve into brands with staying power. Silicon Valley needs the skills and services Madison Avenue has honed turning companies into household names. And some agencies are building on their expertise with brands to pioneer a third way that transcends the Valley vs. Avenue mentality.
This session marks the launch of The Drum’s new video series, The Curmudgeon. Each episode will feature an advertising legend sharing their thoughts on today's industry. The first episode, featuring legendary ad-commentator Stuart Elliot will be released on the same day. And we’re kicking it off by gathering some ad industry legends to share their collective opinions and wisdom. Get ready for some home truths!
Editor-at-Large, The Drum
Co-Founder, The Fearless Group
Executive Director Entertainment, Media & Technology program, Stern School of Business, NYU
Chief GrownUp, GrownUp Marketing
Broad City is huge, Amy Schumer is everywhere, Shonda Rhimes rules TV, and the Ghostbusters are now gals. More than ever before, women are a driving creative force in entertainment and the business of pop culture. Yet, in creative industries like our own, challenges still endure. A panel of successful creative women discuss their experiences, and share their perspectives on how both women and men can better address the gender divide.
CEO and Co-Founder, Narrative
Founder, Epoch Films
President & CEO, 4A's
Creator and Editor, Reductress
Chief Creative Officer , Y&R New York
Executive Vice President , Brand Partnerships and Commercial Licensing Atlantic Record
Features Editor and National Correspondent , Bloomberg Businessweek
Diversity of talent is the lifeblood of the best advertising, media and communications companies. In fact, a culture of misfits is seen as a defining trait and something that can only make our work and our people stronger
From successful women's initiatives, to cross-discipline mentorships, to finding talent in places you'd least expect, these panelists talk about what keeps their company's eye on the prize to ensure diversity stays key in their organizations and what challenges they are working to overcome.
Chief Operating Officer, Droga5
Tiffany R. Warren
SVP & Chief Diversity Officer, Omnicom Group
Executive Creative Director, BBH NY
Brand Lead, Art, Copy & Code at Google , Google
Join us for an hour of strong opinions, biting wit and, in the end, the solution to every problem facing our industry. (Okay, that’s a bit of an overpromise.) Who wins the debates will be decided by you, the audience.
VP Global Strategy, Mondelez International
Partner & Chief Creative Officer , SS+K
EVP, Executive Creative Director, BBDO
SVP, Marketing and Communications, Project: WorldWide
President, Resource/Ammirati New York
Data protection and archiving, while not the sexiest topic, is a big issue for those creating digital content. There are myriad technical, financial and liability aspects to protecting and storing the growing volume of client content, and no industry standards guide the practice. Chaired by experts from AICE, the post production trade association, this panel will give an up-to-date overview on this vexing issue for marketers, agencies and content creators, and offer real-world recommendations.
In the age of digital, consumer behavior is in a state of constant flux, creating major disruption for consumer brands attempting to acquire and build long-lasting relationships with customers. The greatest opportunity to gain competitive advantage in the age of digital is to achieve addressability at scale, leveraging data and analytics to deliver targeted, personalized experiences through the evolving digital audience platforms. This session will explore the competencies needed to make it real.
EVP & Digital Agency Group Leader, Merkle
EVP & Chief Strategy Officer, Merkle
VP, Ad Marketplaces, News Corporation
With the massive global adoption of mobile in recent years, there is a significant shift in how these devices impact our daily lives. At the core of this ongoing shift is location. Both consumers and marketers are leveraging location to connect their online and offline experiences.
1:30 PM - SETTING THE STAGE
Founder & CEO, xAd
THE SHIFT IN THE MOBILE MINDSET
Learn why delivering location targeting with precision and scale is the new gold standard in mobile marketing and beyond. Hear from industry leaders who are successfully leveraging location to better connect with their consumers and achieve tangible ROI.
VP, Global Strategy, xAd
SVP Director, Starcom
Director, Mobile Media Solutions, CBS Interactive
Global President, Ansible
2:15 - OZ, BEHIND THE CURTAIN, THERE'S NO PLACE LIKE HONE
A peek behind the curtain and visibility into confidential levers being pulled on behalf of clients. You'll learn how brand marketers and agencies are creating differentiated and competitive strategies that successfully find and connect with their target consumer in the right place and at the right time.
General Manager, AdFX, The Weather Company
PRESENTED BYTHE WEATHER COMPANY
2:50 PM - THE LOCATION HUDDLE
Leading edge marketers and technologists share how location technologies unlock the key to connecting on and offline behavior
Director of Engineering and Data Science, YP Mobile Labs
CMO, Publicis Worldwide North America
President & Chief Innovation Officer, Verve Mobile
Chief Mobile Evangelist, Urban Airship
Explore the intersection of content, design, technology and entertainment with IPG Chairman and CEO, Michael Roth, as he sits down with an extraordinary group of industry leaders whose track record of success in blending brand, content and media is simply without equal.
Chairman & Chief Executive Officer, Interpublic Group
Chairman, CEO, RadicalMedia
President, Entertainment Enterprises, iHeartMedia
“If your advertising goes unnoticed everything else is academic." - Bill Bernbach.
In a world that is evolving faster than ever, let’s discuss some of the enduring principles that don’t change and why it has never been more important to produce ideas and content that are impossible to ignore.
Senior Staff Writer, Contagious
Sandra Cordova Micek
SVP, Global Brands, Hyatt Hotels Corporatation
Chief Strategy Officer, AwesomenessTV
The “creative department” has taken over every floor of today’s business world and flows across every discipline. Creativity is driving brands, inspiring innovations and empowering a new generation of creative problem solvers. Where do we find these new thinkers and makers? How are we preparing the next wave of talent to release the power of creative thinking? Interesting questions, let’s get some interesting answers.
Director, VCU Brandcenter
Global Chief Creative Officer, R/GA
Executive Creative Director, Wieden + Kennedy NY
Exec Dir, User Experience & Strategy, IBM
Join Octagon, a global leader in sports, entertainment and passion-based marketing, for an in-depth and interactive discussion focused on fan passion. Discover why and how fan passion should play a critical role for brands looking to engage a variety of consumers across a plethora of channels, mediums and moments.
Chief Strategy Officer, Octagon
VP Brand Marketing, DICK'S Sporting Goods
Beyond today’s influencers, from celebrities to bloggers to Instagrammers and YouTubers, there’s a new breed of multi-talented alpha influencers connected to them all, consolidating their wider network to boost reach and drive meaningful change.
Fashion Monitor and Celebrity Intelligence bring together a panel of talent and industry experts to discuss the anatomy of 2016’s Millennial influencer, aspirational #squadgoals and how brands can get the most out of this phenomenon.
Managing Director, Centaur Media
EVP, Managing Director, ITB Worldwide
News Director, People.com
Co-Founder, Digital Brand Architects
Mobile has shifted the way we interact with each other and the world. Instead of a few moments of truth, there are now countless micro-moments throughout the day when we are forming opinions, shaping preferences and making decisions. Join Bob Safian, Editor of Fast Company, in a dynamic discussion with Sridhar Ramaswamy, Google’s Senior Vice President of Ads & Commerce about the future of mobile and be the first to hear the latest announcements from Google.
Editor, Managing Director, Fast Company
SVP Advertising & Commerce, Google
Conversion Marketing connects storytelling to transactions. It's a shift away from the old model that focuses on messaging that shapes attitudes to a new model that focuses on messaging to trigger consumer actions.
Come learn from a panel of leading marketers as they discuss how they’re using data, technology, and ongoing analysis to efficiently and effectively reach, connect, and move consumers along the full purchase funnel.
Disruptive technologies are transforming how people communicate with one another and how businesses interact with their target audiences. As a result, the role of a modern marketer changes rapidly as these technologies are embraced to achieve organizational goals. This Nasdaq panel will focus on key disruptive technologies, and how they are being implemented to drive marketing strategy.
VP, Business Development, Content & Services, Roku
Ben Lerer, Co-Founder & CEO, Thrillist Media Group, talks what matters most to the younger generation of talent entering the work force with Neil Neil Blumenthal, Co-founder and Co–CEO of Warby Parker.
It’s a fact, excellence sells. Through more than a decade of research, analysis, and client work, Advertiser Perceptions has proven the correlation between positive advertiser experience and media buying intentions. Our Advertiser Experience Index (AXi) illustrates how delivering a superior buying experience to advertisers leads to advertising growth. We’ll reveal which media brands are leading the industry in Advertiser Experience and how they do it, announcing the Top 5 AXi leaders in Digital, TV, Print and Radio.
President and COO, Advertiser Perceptions
The world’s largest nonprofit teams up with one of the largest privately-held producers of digital programming to change the world one click at a time. Embark on a philanthropic adventure in search of unsung heroes as we discuss how we’re knocking down the wall between entertainment and philanthropy to provide more personalized engagement opportunities and immersive brand experiences for viewers.
EVP & Global CMO, United Way Worldwide
CEO, United Way Worldwide
President & CEO, Dolphin Digital Media
Camilo La Cruz
EVP, Head of Content, sparks & honey
Join AOL and industry leaders in a conversation that explores the healthy tension between content that drives audience, and content that drives revenue. Can good content experiences be good advertising experiences? In a world where mobile, social, and programmatic rule, how do creators and brands come together?
Global Executive Creative Director, AOL
Digital Content , L’Oréal Paris USA
President, Brands, AOL
President, Global Digital, Data & Analytics, Starcom Mediavest Group
The media industry is in the midst of an important transition: consumers have endless options for viewing content, and it's fundamentally changing the business of TV, advertising and measurement. Join Steve Hasker, Global President of Nielsen to discuss its comprehensive framework for measuring the "Total Audience" for both content and ads across all consumer access points.
Global President, Nielsen
TRUST IN ADVERTISING SURVEY
Randall Beard, President Expanded Verticals will present the findings from Nielsen’s Trust in Advertising Survey.
THE FUTURE OF VIDEO -WHY COMMON METRICS MATTER
Join Lynda Clarizio, President of U.S. Media at Nielsen and Lucas Watson, VP, Brand Solutions & Innovations from Google for a conversation on why the entire industry would benefit from a common set of metrics to measure across platforms. The conversation will be moderated by Amol Sharma from The Wall Street Journal.
Vice President of Global Brand Solutions & Innovations, Google
Today’s consumer engages with content across all screens. Content is expected anytime, anywhere without exception. Traditional consumption habits have evolved at home and on the go with more fundamental change in the past few years than in the preceding decades. Along the way, business models have been impacted and a whole new class of power players have emerged. Yet the old notion of premium content rising above remains, as does the enduring magic of storytelling. This deep dive into Cross Screen consumption reveals the opportunities for marketers who can deliver solutions across all screens.
4:15 PM - WHY DOES CONTEXT MATTER? BECAUSE CONTEXT MATTERS!
Context has always been a marketers’ best friend. Should it continue to be? With audience-based buying gaining traction across screens – what role does content relevancy play in today’s cross-screen world? Join a conversation with marketers and publishers to hear what they think matters
SVP of Digital Ad Sales and Operations , ABC
EVP, Global Multimedia Sales, ESPN
SVP, Advertising Sales, Hulu
Executive Producer,, @radical.media
5:00 PM - DIGITAL DISRUPTORS
Today, Television IS digital and it is disrupting the digital media landscape with content, innovation, technology and connectivity across all screens. Steve Lanzano, President and CEO, TVB, will provide an overview of the local cross-screen landscape and will interview NewsOn CEO Louis Gump about the multi-company, cross-screen news initiative launching in Q4.
President & CEO, Television Bureau of Advertising
5:20 PM - CONTENT IN THE NEW AGE OF DISTRIBUTION
Consumers have many paths to discover and receive premium content. So if you create it, will audiences find it or do you need to find them? Hear how new distribution models are being established and navigated and what the implications are to audience delivery and measurement.
Strategy and Digital Media Sales, ABC Television Network
Join iHeartMedia, in a discussion with some of the most creative minds in advertising about the importance of putting brands in front of pop culture to create the stories and the moments and the experiences that matter.
EVP & CMO, iHeartMedia
Founder & CEO, MRY
EVP, Executive Creative Director, BBDO
With $25 billion + in media business up for grabs, the art of the pitch has never been more relevant. The pressurized fever pitch pace demands high performance. Thanks to ABC, for the first time UCB's cutting-edge comedy and teaching improvisation comes to Advertising Week. With a customized approach blending comedy fundamentals that double as professional skills, a competitive advantage is sure to be gained.
Netflix and Amazon seem to have cracked the code on "recommendation engines" for movies and products, but no clear winner has emerged in the race to serve up restaurant recommendations based on individual taste. If Yelp, Zagat and others score the average of every diner's experience, can technology possibly recommend an above-average night out based on individual tastes and preferences? Join a panel of established taste makers and technologists as they wonder, can taste be crowd-sourced?
CEO, Tasting Table
, Chef and Owner of Lupulo and ALDEA
James Beard Award-Winning Journalist, GQ
An abundance of research demonstrates that experiences bring people more happiness than do possessions. Brands, publishers, properties and platforms are all trying to leverage this phenomenon, which is not limited to millennials. More brand campaigns than ever seek to enable unique experiences, while more publishers than ever feature “Best of” or “Top 10” lists. We will explore this in depth during a deep discussion of how experiences can be used to drive business.
Co-Founder & CEO, Didit
President, CBS Local Digital Media
Executive Vice President & Chief Digital Officer , Conde Nast
CEO, Complex Media
Senior Vice President, U.S. Sponsorships, MasterCard Worldwide
Chairman, Gerson Lehrman Group & Thuzio
Hear from The Humane Society and Rokkan about how agencies and non-profits can work together to shake up conventional social good marketing. And, how, through the power of story, they created an anti-puppy mill concept that even Toast (The Fat Jewish’s rescue dog) approved.
Public Policy Director, Puppy Mill Campaign, HSUS
Social media has changed what it means to be a celebrity - now you can be more famous for what you post than what you do IRL. ESPN's very own @darrenrovell speaks with social stars and their managers about redefining celebrity in the social era.
Following a recent strategic partnership between Johnnie Walker and Entourage around the film’s 2015 theatrical release, Entourage creator Doug Ellin, Cornerstone Founder and Co-CEO Rob Stone and Diageo VP of PR and Entertainment Marketing Dan Sanborn will speak on the execution of this partnership, making the brand come to life through the film and general strategy for creative alliances in branding and Hollywood. Doug Ellin was recently featured on the cover of Adweek’s June 1 issue for a feature story about brand partnerships surrounding Entourage.
Global CMO, Hyatt Hotels Corporation
VP PR and Entertainment Marketing, Diageo
With every emerging generation, behavior continues to advance faster than brands can keep up. As marketers continually struggle to capture and retain the attention of millennials, hear from two premiere CMOs about how they are tackling understanding and communicating with this important group in the hyper-competitive music streaming landscape.
Senior Editor, Fast Company
Chief Marketing Officer, PANDORA
Over the past year, the world has fallen in love with podcasts. Shows such as Start Up, Serial,
and Radiolab have demonstrated an addictive narrative style that readers are captivated by, in a very intimate medium. What can visual storytellers working in other mediums such as film learn from the methods, formulas and approach of the best podcast and radio productions?
Chairman, The Barbarian Group
, Filmmaker and Radio Producer
, Host of the Mystery Show and Contributor of This American Life
Founder and Executive Producer, m ss ng p eces
Join hosts of the nation’s top podcasts, to learn how powerful storytelling delivers programming audiences crave and creates a receptive environment for brand messages. It is no coincidence public media podcasts dominate the iTunes top 10 list. Their hallmarks of exceptional journalism and storytelling deeply resonate
with audiences. The podcast and on demand audio revolution signals a shift not only in how consumers listen to audio, but the way in which marketers can reach key demographics.
President and CEO, National Public Media
Creator and Host, This American Life
Host and Editorial Director, TED Radio Hour
Host and Senior Tech Correspondent, Marketplace
Now more than ever consumers look to brands to challenge the status quo and prompt social good within their campaigns. But what happens when these leading brands, celebrities and creatives unite to tackle the biggest issues facing our world? Join director and humanitarian Richard Curtis, Bartle Bogle Hegarty founder Sir John Hegarty and Getty Images Co-founder Jonathan Klein together with special-guest visionaries from behind the Global Goals campaign to learn what’s driving this cultural shift and how brands can harness its potential.
Richard Curtis CBE
BAFTA Award-Winning Film Writer & Director, Co-Founder & Vice Chair, Comic Relief