Never before have so many technology solutions existed for marketers. Thousands of companies dot the landscape of available options. Legacy platforms are buying up start up technologies as their way to innovate and challengers emerge on the scene regularly. Marketing has become a technical sport yet most marketers aren’t that technical. The most innovative marketers are the ones that understand how to build the right technologies into their marketing to achieve results. Every marketing team needs its own version of their secret sauce. That combination of marketing and advertising technologies that allow them to deploy, measure and produce ROI reliably. Do you adapt your tech to the team or do you adapt your team to the tech? In most cases the former is the most frequent path. What are marketers looking to innovate? Does the platform you are about to implement give you hours back or take hours away? Is the learning curve worth the projected outcome? Is it a two click implementation that can instantly be bolted on or do you need 6 months a crack team of developers to make it work with all of your stuff?
When it all works magic happens and marketers can focus on innovating campaigns and not technology. The few that have figured it out are putting new and interesting campaigns into the world in ways not though possible.
Who are the leaders in marketing innovation? What can you learn from them? How can you become one? Cofactor presents, the marketing innovation track, which will highlight the best and the brightest to inspire what comes next.